What is Social Media Marketing?
Social media marketing refers to the process of gaining website traffic or attention through social media sites. It focuses efforts on creating content that attracts attention and encourages readers to share it with their social networks. The resulting electronic word of mouth refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earning the consumers trust early.
Social Media Marketing for Small Business
Social media marketing is a very effective method local businesses to maximize brand exposure, generate more web traffic, increase new sales, and build a following. Add to that the pre-selling power this marketing approach offers and it’s payoff is clear.
But what if you’re a time-starved small business owner? How then do you leverage social media without it consuming your time? At Bridgewell Marketing, we have the answer. Not only do we take the complexity out of the process with one clean, easy to use, dashboard that allows you publish messages, images, videos related to your local business out to every major social network, but we also monitor every network for chatter (positive or negative) about your business. You’ll know when customers are issuing praise or criticism. And if you’d rather us handle everything, we will. We provide everything needed to build your local social network and get more customers.
What Social Media Marketing Achieves for Small Business
By publishing through various social media networks and platforms such as Facebook, Twitter, Google+ and LinkedIn. SMO increases awareness about a business, brand, product, or service; it facilitates reach, engagement and amplification because your friends, fans, followers, and connections have friends in their network and their friends also have their network of friends.
We focus our efforts on the four biggest online social properties today: Facebook, Google+, Twitter, and LinkedIn. We however, also provide social media optimization for YouTube, Pinterest, Blogger, and many more. We can set up and optimize your accounts in all of these networks.
Social media optimization is a task-intensive online marketing effort. It requires daily hours of interacting with prospects. SMO can be a full-time job on its own. Don’t let it distract you from your core business. Send us a message now or call us at (706) 434-8765 and let us take care of your social presence.