/Ryan Rawls

About Ryan Rawls

Owner & Founder of Bridgewell Marketing – A Local Internet & Search Engine Marketing Agency providing local businesses top search engine rank using SEO, SEM, and content and reputation marketing.

2211, 2017

Local Digital Marketing Going Into 2018

By |November 22nd, 2017|Categories: Our Blog|

In this article, Columnist Adam Dorfman discusses the current local search ecosystem and emphasizes the need to regularly optimize your data and content so that your business can be found where people are searching.

For those who missed it, Whitespark’s overhaul of the US Local Search Ecosystem interactive tool was recently released, and it does a […]

2211, 2017

Recap of 2017 Google Algorithm Updates

By |November 22nd, 2017|Categories: Marketing News|

Important: This history confirms only the formal record of “official” updates acknowledged by Google, not the numerous small updates most seo experts have detected.
2017 Google Algorithm Change History

Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a “major” algorithmic update (such as Google […]

2211, 2017

After You Setup Google My Business Listing, Then What?

By |November 22nd, 2017|Categories: Marketing News|

So, you’ve set up your Google My Business listing but still aren’t seeing results. What’s the next step? Columnist Brian Smith lays out some suggestions to further optimize your listing for better local search visibility

When it comes to digital marketing and search engine optimization, the devil is truly in the details. Seemingly trivial choices can […]

2111, 2017

Successfully Combine SEO With User Experience

By |November 21st, 2017|Categories: Our Blog|

These days, seo best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how seo and UX work together to help both search engines and users.

In the good old days, SEO was simple. You stuffed a page full of keywords, and you ranked number one. Oh, if only it were that simple […]

2302, 2017

Local Marketing in 2017

By |February 23rd, 2017|Categories: Our Blog|

In 2016, I predicted that ranking in the 3-pack was hard and it would continually get more competitive. I maintain that prediction for 2017, but I want to make one thing clear. If you haven’t done so, I believe local businesses should start to look outside of a local-seo-3-Pack-ONLY focused strategy.

While local seo still presents […]

2501, 2016

Optimized Website Design Using WordPress

By |January 25th, 2016|Categories: Our Blog|

If you run a small or local business, there is a good chance that your site is built in WordPress.

In fact, statistics from BuiltWith.com would indicate that WordPress powers about 50 percent of the entire internet. The exact numbers vary, with other statistics showing WordPress powering 22 percent of new active sites or 58.9 percent of […]

1210, 2015

Over Half of Google Searches Are Mobile

By |October 12th, 2015|Categories: Marketing News|

Earlier this year, Google announced that for the first time, it was seeing more search activity on mobile than desktop. The caveat was that this was for 10 countries, including the US. Today, Google has now said this is the case worldwide.

It was last May when Google said that more searches were happening on mobile […]

2309, 2015

Top Digital Marketing Channels for Local Businesses in 2015

By |September 23rd, 2015|Categories: Marketing News|

Below are key insights from BrightLocal’s 2015 “Local Clicks & Calls” survey, which asks local business owners and local search marketers about which digital marketing channels are the most effective.

In August, we at BrightLocal ran our annual survey looking at which digital marketing channels generate the most traffic, phone calls, quality leads and ROI for local […]