In a world where digital marketing is completely dominated by online searches, local business owners may wonder how they, too, can best advertise their services for their future tech-savvy clientele. Mastery of local SEO (search engine optimization) strategies is essential, given that 85% of consumers find local businesses online. With such an overwhelming majority of […]
Google (NASDAQ: GOOGL) just announced it is making its Assistant more helpful by recommending nearby service professionals, such as electricians, plumbers, housecleaners and others. Google Assistant and Local Services Integration The addition of Assistant in this segment is part of Google’s drive to make local services readily available for consumers.
Read the full article: Google Assistant […]
We are in the next great Golden Era of marketing, and with this new era comes an entirely new set of possibilities–along with commensurate customer demands. Here are five megatrends we marketers need to be aware of as we move into 2018.
Read the full article here: The Future of Marketing: Five Marketing Megatrends for 2018
Regardless of whether you’re a B2B or B2C marketer, your audience is always on the move. With changing devices, interests, and behaviors it’s increasingly difficult to stay in front of your target audience. As the saying goes, ‘a moving target is harder to hit.’ To increase our chances of hitting our targets, we often weave […]
In this article, Columnist Adam Dorfman discusses the current local search ecosystem and emphasizes the need to regularly optimize your data and content so that your business can be found where people are searching.
For those who missed it, Whitespark’s overhaul of the US Local Search Ecosystem interactive tool was recently released, and it does a […]
Important: This history confirms only the formal record of “official” updates acknowledged by Google, not the numerous small updates most SEO experts have detected.
2017 Google Algorithm Change History
Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a “major” algorithmic update (such as Google […]
So, you’ve set up your Google My Business listing but still aren’t seeing results. What’s the next step? Columnist Brian Smith lays out some suggestions to further optimize your listing for better local search visibility
When it comes to digital marketing and search engine optimization, the devil is truly in the details. Seemingly trivial choices can […]
These days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users.
In the good old days, SEO was simple. You stuffed a page full of keywords, and you ranked number one. Oh, if only it were that simple […]