Marketing News

/Marketing News
1210, 2015

Over Half of Google Searches Are Mobile

By |October 12th, 2015|Categories: Marketing News|

Earlier this year, Google announced that for the first time, it was seeing more search activity on mobile than desktop. The caveat was that this was for 10 countries, including the US. Today, Google has now said this is the case worldwide.

It was last May when Google said that more searches were happening on mobile […]

2309, 2015

Top Digital Marketing Channels for Local Businesses in 2015

By |September 23rd, 2015|Categories: Marketing News|

Below are key insights from BrightLocal’s 2015 “Local Clicks & Calls” survey, which asks local business owners and local search marketers about which digital marketing channels are the most effective.

In August, we at BrightLocal ran our annual survey looking at which digital marketing channels generate the most traffic, phone calls, quality leads and ROI for local […]

509, 2015

Major Changes in Google Local Search Every Local Business Should Know About

By |September 5th, 2015|Categories: Marketing News|

Local businesses’ visibility on the SERPs took a hit when Google adopted the “Snack Pack,” which shows only three results. Contributor Marcus Miller shares advice on how to handle the increased competition that’s likely to result.

Local seo has just seen the biggest shake-up since Pigeon in the last few weeks. We now have a single […]

509, 2015

Google Maps Improving The Landscape of Local Search

By |September 5th, 2015|Categories: Marketing News|

Company gradually creating a richer “local search” experience with Explore.

Google is adding more content, filters and personalization to the “Explore” feature in Google Maps for Android in the US and UK. In several markets to start (SF, NYC and London), Google says you’ll get new “curated recommendations” about nearby dining options:
Once you pick the category […]

708, 2015

Google Updates The “Local Pack” Showing 3 Results Instead Of 7

By |August 7th, 2015|Categories: Marketing News|

Google’s local pack now has fewer businesses listed. The 7-pack is now the 3-pack.

Last night Google updated the search results you see in a query that has local intent to show three local businesses instead of seven. In the language of a local seo expert, the 7-pack is now a 3-pack.

The local pack is not […]

1905, 2015

Google Prepares To Take On Amazon

By |May 19th, 2015|Categories: Marketing News|

As the search engine adjusts to mobile behaviors, it is set to take on Amazon in the battle for the mobile transaction.

The long-rumored morphing of Google Shopping into a marketplace that could compete head-on with the likes of Amazon and Ebay appears to be getting closer.  “Buy” buttons could start appearing on select Google mobile search […]

1504, 2015

Why Mobile-Friendly Websites Should Be Standard For Small Business

By |April 15th, 2015|Categories: Marketing News|

Google is set to shake up search rankings once again for small businesses whose websites are not up to par with the latest best practices in seo. On April 21st, Google will release its mobile algorithm update that promises to have a significant impact on searches originating from mobile devices such as smartphones.

With this update, […]

2011, 2014

The Coming Marriage of PR and SEO

By |November 20th, 2014|Categories: Marketing News|

Earlier this year, I published a Moz post that aimed to introduce the basic principles of public relations that seos and digital marketers, I argued, need to know. (Specifically, the post was on media relations and story-pitching as a means of getting coverage and “earning” good links.)

Following the positive response to the post, Moz invited […]