Marketing News

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2211, 2017

Recap of 2017 Google Algorithm Updates

By |November 22nd, 2017|Categories: Marketing News|

Important: This history confirms only the formal record of “official” updates acknowledged by Google, not the numerous small updates most seo experts have detected.
2017 Google Algorithm Change History

Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a “major” algorithmic update (such as Google […]

2211, 2017

After You Setup Google My Business Listing, Then What?

By |November 22nd, 2017|Categories: Marketing News|

So, you’ve set up your Google My Business listing but still aren’t seeing results. What’s the next step? Columnist Brian Smith lays out some suggestions to further optimize your listing for better local search visibility

When it comes to digital marketing and search engine optimization, the devil is truly in the details. Seemingly trivial choices can […]

1210, 2015

Over Half of Google Searches Are Mobile

By |October 12th, 2015|Categories: Marketing News|

Earlier this year, Google announced that for the first time, it was seeing more search activity on mobile than desktop. The caveat was that this was for 10 countries, including the US. Today, Google has now said this is the case worldwide.

It was last May when Google said that more searches were happening on mobile […]

2309, 2015

Top Digital Marketing Channels for Local Businesses in 2015

By |September 23rd, 2015|Categories: Marketing News|

Below are key insights from BrightLocal’s 2015 “Local Clicks & Calls” survey, which asks local business owners and local search marketers about which digital marketing channels are the most effective.

In August, we at BrightLocal ran our annual survey looking at which digital marketing channels generate the most traffic, phone calls, quality leads and ROI for local […]

509, 2015

Major Changes in Google Local Search Every Local Business Should Know About

By |September 5th, 2015|Categories: Marketing News|

Local businesses’ visibility on the SERPs took a hit when Google adopted the “Snack Pack,” which shows only three results. Contributor Marcus Miller shares advice on how to handle the increased competition that’s likely to result.

Local seo has just seen the biggest shake-up since Pigeon in the last few weeks. We now have a single […]

509, 2015

Google Maps Improving The Landscape of Local Search

By |September 5th, 2015|Categories: Marketing News|

Company gradually creating a richer “local search” experience with Explore.

Google is adding more content, filters and personalization to the “Explore” feature in Google Maps for Android in the US and UK. In several markets to start (SF, NYC and London), Google says you’ll get new “curated recommendations” about nearby dining options:
Once you pick the category […]

708, 2015

Google Updates The “Local Pack” Showing 3 Results Instead Of 7

By |August 7th, 2015|Categories: Marketing News|

Google’s local pack now has fewer businesses listed. The 7-pack is now the 3-pack.

Last night Google updated the search results you see in a query that has local intent to show three local businesses instead of seven. In the language of a local seo expert, the 7-pack is now a 3-pack.

The local pack is not […]

1905, 2015

Google Prepares To Take On Amazon

By |May 19th, 2015|Categories: Marketing News|

As the search engine adjusts to mobile behaviors, it is set to take on Amazon in the battle for the mobile transaction.

The long-rumored morphing of Google Shopping into a marketplace that could compete head-on with the likes of Amazon and Ebay appears to be getting closer.  “Buy” buttons could start appearing on select Google mobile search […]