So what is content marketing?
About This Service
Bridgewell Marketing offers local content marketing to small businesses to help them create the “local buzz” they need to take their brand to the top of google and keep it there. Don’t have a web site yet? We got your covered. Our bundled option includes a fully branded custom web design with engaging related content your customers will eagerly consume and see you as an authority in profession. Stop paying for monthly advertising that delivers only as long as you’re dumping money into it. We build long term organic assets with continuously high ROI.
Generate More Leads & Sales Monthly With Local Buzz Marketing
So what is it?
Local Buzz is what we call our service that combines content marketing with optimization of your presence in local listings, maps, and reviews in search engines and major sites such as Google Places, Bing Local, Facebook Places, and Foursquare to make your business searchable and increase its visibility online.
Why Do You Need Local Buzz?
Did you know that local search has grown by 144% from 2010 to 2013? Local listings on Google Places, Bing Local, Superpages and Foursquare are geographically relevant and are more targeted to customers. Local Buzz capitalizes on local listings search with reviews, check-ins, and promos to increase your visibility and induce a viral effect in the local scene. When you add great relevant content from our content marketing, what you get is results.
Local Buzz will only grow more effective
The rise in mobile device usage has changed local search and buying behavior causing consumers to search on-the-go for instant information found in local business listings moments before they actually drop by and buy.
What We Do
Market Research
We crunch the numbers first. Determine what keywords both the content and optimization should center around. We find targeted keywords your audience regularly use when searching for businesses in your market. We know which battles to pick, which to avoid.
Content Creation
Our team of writers will write engaging informative articles your audience will eagerly consume for their benefit. This not only optimizes your assets to increase your rankings on search engines but will also build credibility with your demographic. We add this content to many places, including Google Plus account, our blog network, and your site itself.
Listings Creation
We setup and optimize your business on all major business directories. This includes first and foremost Google + Local, Bing Local, Yahoo Local, Superpages, Yelp, and Foursquare. Then, each month, we keep adding more listings to other well known directories. This builds credibility and authority in the eyes of search engines, who in turn reward you with higher rank each month.
Transparent Call Tracking
To validate the service’s performance, we set you up with your own personal call tracking number and attach this number to all publications and assets we market on your behalf. This number, which forwards to your business number, will record all incoming calls. At any time you can log into your own personal dashboard online to view call history. You will KNOW the service is working.
Proven Results
Our video marketing experts have been helping clients leverage video marketing for many years and we can properly advise your team on the best media strategy tailored for your company.
Just a few local networks we work with
Google My Business
Why This Service Delivers Results
Back in 2010, Google began showing their version of local business listings (which they now call Google My Business) as part of the results when users search for professionals or business within a certain local region (for example, attorneys in Augusta). Based upon the simple understanding that what people are really looking for are local attorneys with good reputations, these results are ordered based on the trustworthy data of each business. As users have grown accustom to seeing Google Business listings for local oriented searches, the trust for these listings as priority results has grown to the extent that users now review and click on Google business listings far more often than the regular web results. In short, for local businesses, Google My Business listings has become probably the single most cost-effective approach to generating new customers via the web than any form of advertising.
Ok, So What Exactly is Google My Business?
Google My Business combines Google’s map technology with local business listings to deliver a type of business directory which has been making veteran players such as SuperPages and YellowPages envious for some time now. This fused method of delivering local results has been embraced so strongly by people that Google now handles almost 80% of all searches performed for local companies, which is roughly forty times the search traffic Yellowpages or Superpages receives in total. So let’s get an idea of what Google Business looks like. Look at the image below. You will see a typical results page Google has served based on a sample search for attorneys in Augusta. As you can see, aside from the Pay-Per-Click (Google Adwords) results, the page is dominated by Google Business Listings. With so much of the page real estate rewarded to Google Business listings, it’s no wonder why owners of properly handled Google Business listings are receiving the new business.
How will this help my business?
The days when people were willing to pick up the phone book to search for local businesses are long gone. With high-speed internet enabled smart-phones now part of our daily lives, it’s far quicker to Google local businesses than to scavenge through phone books. In fact, people have actually grown to expect local listings as part of their search results.
As grows the total number of local oriented searches, so has the competition for inclusion in the coveted 7-Pack, which is the seven listings allocated to any top search results page. Your competition may already be showing here.
Reasons your business need Google My Business:
- The 7-Pack routinely beats regular websites into 1st place.
- It’s actually possible to achieve multiple first page listings, which creates more brand-awareness.
- Users trust Google Business, which translates to more traffic for you.
- You’re competitors may already be taking advantage of Google Business.
- Google Business optimization and marketing is a far more cost-effective form of advertising than any other online advertising.
Can you handle your own Google + Local listing?
Make no mistake about it, optimization of a Google Business listing isn’t as easy as it looks. It’s time-intensive, tiresome, and entirely unforgiving towards mistakes. If you do make a mistake, you’ll spend months trying to get your listing back up into the 7-Pack. However, perhaps more noteworthy are the monthly marketing campaigns we provide that increase the rank of of both the website and Google Business listing. Even if you were somehow able to optimize it properly, optimization without proper counterpart marketing campaigns will achieve far less rank (therefore far less customers) than one supported by consistent monthly marketing.
Our Google Business specialists have been looking after client listings since 2011, and over the years we’ve developed the knowledge, habits, and tools to maximize effectiveness and effeciency of the process. By becoming our client you’ll be receiving the highest quality of service at the lowest possible price.
To learn more on plans and pricing, click on our “View our pricing” tab at the top of this page.