In a world where digital marketing is completely dominated by online searches, local business owners may wonder how they, too, can best advertise their services for their future tech-savvy clientele. Mastery of local SEO (search engine optimization) strategies is essential, given that 85% of consumers find local businesses online. With such an overwhelming majority of […]
Regardless of whether you’re a B2B or B2C marketer, your audience is always on the move. With changing devices, interests, and behaviors it’s increasingly difficult to stay in front of your target audience. As the saying goes, ‘a moving target is harder to hit.’ To increase our chances of hitting our targets, we often weave […]
In this article, Columnist Adam Dorfman discusses the current local search ecosystem and emphasizes the need to regularly optimize your data and content so that your business can be found where people are searching.
For those who missed it, Whitespark’s overhaul of the US Local Search Ecosystem interactive tool was recently released, and it does a […]
These days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users.
In the good old days, SEO was simple. You stuffed a page full of keywords, and you ranked number one. Oh, if only it were that simple […]
In 2016, I predicted that ranking in the 3-pack was hard and it would continually get more competitive. I maintain that prediction for 2017, but I want to make one thing clear. If you haven’t done so, I believe local businesses should start to look outside of a local-SEO-3-Pack-ONLY focused strategy.
While local SEO still presents […]
If you run a small or local business, there is a good chance that your site is built in WordPress.
In fact, statistics from BuiltWith.com would indicate that WordPress powers about 50 percent of the entire internet. The exact numbers vary, with other statistics showing WordPress powering 22 percent of new active sites or 58.9 percent of […]
These SEO errors can be easily fixed, but not if you’re unaware of their existence. Contributor Janet Driscoll Miller shares the most common simple problems she’s come across in her 10 years in the business.
This year marks my tenth year in business as an SEO firm, and over that time, I’ve seen my share of missed […]
When you are a small business your website plays a vital role in your success whether you realize it or not. Having a poorly designed website can really impede the success of your business. Your website helps you market and brand your business services and products and help you in getting customers.
If your website is […]