Reputation Marketing for Small Business
Would you buy a product or service that has bad/no ratings and reviews? Obviously, it would be no, because no one wants to actually have that exact same experience when they buy a product or service. So we always look at reviews as the indicator of how we might experience that product or service. But here is the more important question. Two products are identical; one has ten good reviews; the other has three good reviews but one bad review. Which one do you buy? Obviously, it’s the one with ten good reviews.
We all want to have a great experience and we’re looking to make sure that a company is consistent with delivering that experience or that product or service. So this is what consumers, individuals, and companies do every single day. They go online and they’re looking to find the most reputable company to do business with. And only one bad review can send the customer from your website or your listing online to someone else’s. So that means difference between your phone ringing or your competition’s phone ringing. That is where online reputation marketing becomes a necessity!
Our Reputation Marketing Services include:
Reputation Management for Small Business
Almost everybody is Googling themselves these days because they know that they are also being Googled. So do you Google yourself and don’t like what you see? Well, what you see is what your prospects and customers see. You may have the patience not to act on negative comments about you or your business but your prospects and customers may not be as forgiving. Fact: 80% of people surveyed had changed a purchase decision due to a bad review they saw online. And with competition tighter than ever, businesses are seeing that Online Reputation Management is now a necessity.
What is Online Reputation Management?
Your online reputation is important. With the huge and ever-growing population searching online to evaluate businesses, bad comments and reviews about your business can gravely affect your target markets purchasing decision. This is why it is critical to monitor your online reputation and take a plan of action to counter any negative material and proactively act to produce positive material about you, your brand, your business, and your products/services.
Why Monitor Your Online Reputation?
According to studies, 78% of Internet users conduct product research online and 80% had a change in purchase decision after seeing a negative review online. Your business can be at the mercy of online commentaries or you can use these to your advantage! Online reputation management allows you to respond to negative comments the moment they appear on the Internet. Proactive ORM also allows you to optimize positive reviews about your business so that favorable reviews dominate search results, pushing down negative ones in the process.
Also, 44% of online adults have searched for information about someone whose services or advice they seek in a professional capacity, like a doctor, lawyer, or plumber. You can use ORM to give these searchers a great first impression online.
Get an online Reputation Management consultation now to protect your business and to NOT allow detractors to slow you down!
Reputation Management Services
- Review Building. We will collect and post positive reviews about your product, service, or business. These reviews are posted in authoritative web properties so that they are able to surpass negative reviews in search results. Our focus is to push down negative reviews and highlight positive comments about you or your business.
- SMO Profile Creation and Optimization. We will set up your social media accounts, particularly Facebook and Twitter. For Facebook, we can create a personal profile or a business page. We can optimize your accounts with tweets and page updates, by joining groups, and by participating in discussions. We can customize your social network account URL in accordance with your branding initiatives.
- Social Media Boosting. Imagine SMO profile creation and optimization on steroids. This is a recurring service that will ensure your social accounts will be rich with activity meant to improve your online reputation. Apart from updates, groups, and discussions, we can also acquire friends and followers for you.
- Other services like Research and Analysis, Competitor Backlink Analysis, and Content Generation are part of the ORM effort. We will analyze your current online real estate and create a customized campaign to best utilize what you already have in place for branding purposes. Based on this analysis we will create additional blogs and micro-sites to dominate the first page of the search results.
Make sure prospects see the best of you when they search online. Send us a message now or call us at (706) 432-2358 to inquire about our Online Reputation Management services.