Over the last 15 years, the term digital marketing has hit the ground running; and with that comes a multitude of terms such as search engine optimization (SEO), local SEO, video marketing, social media platforms, and additional tactics. With all of the current technology and ways to reach a customer or client, we often forget that our marketing efforts should work together instead of compete with each other.
So how can all of the digital marketing tactics work directly with traditional advertising radio and TV commercials, newspaper ads and direct mail to create a successful advertising and marketing plan?
It’s Not an or Situation
Don’t try to make a decision whether to invest in digital or traditional advertising. The best campaigns have a consistent message spread across all platforms. For example, if a company is running a campaign, the same logo, font, and offers should be on both digital and traditional marketing messages. Doing this reinforces the message to the client on your website after seeing it on TV, in the newspaper, or hearing it on the radio. Your one most powerful message speaks to them at all the points they come in contact with your brand instead of distracting them with mixed themes and messaging.
For more info in how traditional marketing can augment and enhance our digital efforts, just contact our traditional marketing partner, Interstate Marketing Services by visiting there site: Interstate Marketing Services.