What can be said in 140 characters? A lot these days, thanks to Twitter. Just a few years ago it was a strange social phenomenon. Today, it is enabling businesses around the world to advertise for free. Moreover, it allows for small businesses like yours to gain their share of recognition locally.
Adding Twitter to your arsenal of advertising tools may not have struck as a realistic option, but with the right strategies and the knowledge of its invariable resources, this social network can be an invaluable local internet marketing asset.
Twitter is now local
Thanks to Twitter’s new Search Filter, small to mid-size businesses can count on more followers as they come within a 25-mile radius of the business’ location. Of course, the search filters are only available via the desktop application and have yet to be released on Twitter’s mobile platforms. This is a slight disappointment where local SEO is concerned, as it is mobile users who rely on local search engine optimization more than stationary users. Still, small businesses can use Twitters search filters to leverage their local search engine marketing campaigns more openly and widely than ever before.
Enhancing SEO efforts with Twitter cards
If you create or share web content on your site and social networks – which you should be doing to contribute to your local business SEM efforts – you can benefit from a wider array of followers. Twitter cards are simply a set of markups, not unlike Schema, which enable your content to be presented within the Twitter feed. This is technically a more appropriate concept for an intermediate SEO practitioner, but obtaining the codes for Twitter cards (as part ) is not an impossible task. Thanks to the consistencies in the markups, once the codes are easily accessible or even memorized, they can be implemented into a blog, for instance, without much extra effort.
Incorporating hashtags into tweets for SEO
The concept of Hashtags exploded with the rise of Twitter. Though they are also incorporated into Facebook posts and Google+ content, they are still synonymous with Twitter, and there they are still most effective. Hashtags are simply groups of words that, when written into a status following the # sign, are searchable by Twitter users. In the case of hashtags, Twitter’s search box acts like a traditional search engine; it matches the searched keywords with any comparable hashtags and presents them to the searcher in a list of results.
If your location is used in a status as a hashtag along with another hashtag containing the name of your business or the industry under which you operate, you will be found easily by potential customers. It is wise to keep hashtags to approximately two per tweet. Also, keep in mind that the hashtags are only effective when the text following the # sign does not contain spaces between words.
Keeping track of competition using Twitter
Thanks to the previously-mentioned enhanced local search filters, you can now use Twitter to keep track of your competition’s local search optimization efforts. Experiment with searching for a variety of keyword combinations that contain your relative field of interest along with local SEO terms. Information regarding your competition’s online marketing efforts have never been so readily accessible to you as they are with Twitter.
If you need further guidance on using Twitter and other social media for local business, Bridgewell is eager to set you on your course. See our site and feel free to read more of our blog for further useful tidbits. You are welcome to contact us if we can help you grow your business with local SEO.